Engagement infrastructure
Turn every interaction into a relationship.
SWiiFT turns anonymous audiences, visits and transactions into permissioned customer relationships — in the real world and across connected channels.
One click. You're in.
No new app. No friction. No forms.
Create invites, not ads.
An invitation asks. An impression interrupts.
Permissioned by design.
The customer chooses to be known.
Most customer interactions disappear.
Someone walks in, watches, taps, buys, attends, scrolls past — and then the moment is gone. The business is left with a number instead of a person, and has to pay again to reach the same audience tomorrow.
- Foot traffic that leaves no trace
- Transactions with no name attached
- Audiences owned by someone else's platform
- Campaigns that end when the budget does
Two equal entry points. The same relationship underneath.
01 / Real world
Turn moments into relationships
Stores, venues, stadiums, cafes, bars, restaurants, hospitality, events, products, payments and transactions. Every one of them is a moment where someone is already present and already interested — and almost all of them end anonymously.
- A visit becomes a recognised guest
- A transaction becomes a known customer
- An event becomes an ongoing audience
- A product becomes a direct channel
02 / Connected channels
Turn reach into relationships
Social, digital, content, creators, media, marketing, commerce and sales. Reach is rented, attention is anonymous and the relationship stays with the platform. SWiiFT converts that reach into something the business actually holds.
- A view becomes a permissioned profile
- A campaign becomes a first-party audience
- A creator drop becomes a shared relationship
- A checkout becomes a returning customer
Everything converges into one relationship.
Wherever the next interaction happens, the same infrastructure recognises the person, learns from the moment and strengthens the relationship.
Real-world interactions
- Visits
- Transactions
- Venues
- Events
- Stadiums
- Stores
- Hospitality
SWiiFT
- Identity
- Permission
- Profile
- Engagement
- Intelligence
Connected channels
- Social
- Digital
- Media
- Creators
- Marketing
- Commerce
- Content
Every interaction makes the next one smarter.
- 01
Interaction
Someone scans, taps, transacts or clicks.
- 02
Understanding
Context, preference and permission are captured.
- 03
Relevance
The next experience is shaped to that person.
- 04
Next interaction
Recognised wherever it happens next.
- 05
Stronger relationship
Value compounds on both sides.
→ AND BACK INTO THE NEXT INTERACTION
One click. You’re in.
Scan, tap, transact or click
A code at the table, a tap at the gate, a payment at the counter, a link in a feed. No new consumer app to download.
A personalised experience opens
One click. You're in. The moment becomes a branded experience rather than a dead end.
Permission and profile
The person chooses to be known. Consent and preference are captured explicitly, not inferred.
Wallet and relationship
Entries, claims, rewards and offers live in a wallet the customer keeps and the business can reach.
Ongoing engagement
Triggers and experiences continue the conversation across real-world and connected touchpoints.
Measurable action
Return visits, repeat purchase, redemption and re-engagement — attributable to the relationship.
Built as families, not features.
- Wallet + Profile
- A persistent, permissioned identity the customer controls and the business can recognise.
- Enter / Claim
- Entries, tickets, drops, offers and access — claimed in a single click.
- Rewards
- Recognition and value that carry across visits, channels and venues.
- Creator + engagement experiences
- Branded experiences built for feeds, screens, venues and moments.
- Triggers
- The right follow-up, based on what just happened and what came before.
SWiiFT doesn’t ask businesses to replace their world. It makes their world work harder.
Payments
Sits alongside how money already moves.
POS
Complements the counter, no register swap.
CRM
Feeds permissioned records into existing systems.
Commerce
Extends storefronts and checkout journeys.
Wallets
Uses the wallet people already carry.
Media
Turns paid reach into owned audience.
Social
Converts followers into direct relationships.
Data
Cleaner first-party signal, consented at source.
Marketing
Invitations replace impressions.
Brands, venues and platforms in the SWiiFT orbit.
Work, conversations and integrations across consumer brands, hospitality groups and commerce platforms.
- Unilever
- McCain
- Mars / MasterFoods
- Goodman Fielder
- FiveWays
- Tyro
- Square
- Shopify
Names shown reflect brands and platforms SWiiFT works with or connects to. No performance claims implied.
- The internet created billions of connections.
- Advertising created billions of impressions.
- Commerce created billions of transactions.
But none of those automatically creates a relationship.
A world where every interaction can become an invitation.
Every invitation can become a relationship.
And every relationship gets more valuable over time.
Create invites,
not ads.